Value chain innovation and the opportunities for horticulture value chain innovation is becoming a source of sustainable strategic advantage for agrifood chains

Value chain innovation and the opportunities for horticulture Value chain innovation is becoming a source of sustainable strategic advantage for agrifood chains. The Gillard Government's White Paper Äustralia in the Asian Century" and subsequent state and agriculture specific reports have highlighted the oppotunities for agrifood exporters into Asia. Establishing global value chains increases the challenges of value chain management (VCM) and co-innovation, particularly when exporting to Asia where language and cultures are very different. This presentation highlights the importance of getting the basics of VCM right, particularly the role of communication and building trust.