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Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities
journal contributionposted on 2023-05-17, 21:03 authored by Sok, P, O'Cass, A, Sok, K
While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance
Publication titleAustralasian Marketing Journal
Place of publicationUK
Rights statementCopyright 2013 Australian and New Zealand Marketing Academy.