University Of Tasmania

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An exploration of NGO and media efforts to influence workplace practices and associated accountability within global supply chains

journal contribution
posted on 2023-05-20, 13:29 authored by Craig DeeganCraig Deegan, Islam, MA
This paper investigates how social and environmental non-government organisations (NGOs) use the news media in an endeavour to create changes in the social performance and associated accountability of multinational buying companies' (MBCs') supply chains located in a developing country such as Bangladesh. In this research, we explicitly seek the views of senior officers from global and local NGOs operating in Bangladesh, as well as the views of journalists from major global and local news media organisations. Our results show that social and environmental NGOs strategically use the news media in an effort to effect changes in corporate workplace and related disclosure practices. More particularly, both the NGOs and the news media representatives stated that NGOs would be relatively powerless to create change in corporate accountability without media coverage. This is the first known study to specifically address the joint and complementary role of NGOs and the news media in potentially creating changes in the social and environmental operating and disclosure practices of supply chains emanating from a developing country.


Publication title

The British Accounting Review










Academic Press

Place of publication

United Kingdom

Rights statement

© 2014 Elsevier Ltd. All rights reserved.

Repository Status

  • Restricted

Socio-economic Objectives

Expanding knowledge in commerce, management, tourism and services