124090 Capturing strategic alliance outcomes.pdf (294.51 kB)
Capturing strategic alliance outcomes: an analysis of motives, objectives and outcomes
journal contributionposted on 2023-05-19, 15:44 authored by Hynes, N, Mollenkopf, D
Strategic alliances are increasingly important to the overall strategy of firms and may be entered to increase competitive advantage. Strategic alliances can include a wide variety of inter-organisational agreements, with a wide range of motives and possible outcomes. Although research suggests that more than half of the alliances fail and that measures of outcomes lack consistency and comparability across the range of alliances. This study proposes a framework and measure that allows a diverse range of alliances, with a wide range of objectives and outcomes to be evaluated for success or failure.
Publication titleInternational Journal of Technology Management
PublisherInderscience Enterprises Ltd
Place of publicationWorld Trade Center Bldg, 29 Route De Pre-Bois, Case Postale 896, Geneva, Switzerland, Ch-1215
Rights statementCopyright © 2008 Inderscience Enterprises Ltd.