posted on 2023-05-16, 10:37authored byWood, LJ, Grosvenor, S
Since 1979, China's Open Door policy has attracted increasing foreign investment. To maintain global competitiveness, the British confectioner, Cadbury, authorised its Australian subsidiary to develop a chocolate plant in China. This paper details the decisionmaking processes that eventually led to a new factory on a greenfield site near Beijing. It also illustrates some of the adaptations that Cadbury has had to make in its product and production procedures in order to match its own standards for dairy milk chocolate and yet accommodate guo qing (the special situation in China).
History
Publication title
Australian Geographer
Volume
28
Pagination
173-184
ISSN
0004-9182
Department/School
School of Geography, Planning and Spatial Sciences
Publisher
Carfax Publishing Ltd
Place of publication
UK
Repository Status
Restricted
Socio-economic Objectives
Other environmental management not elsewhere classified