Competitive action and response in global marketplace: The drivers and consequences

This study aims to develop a competitive dynamics model of container shipping liners, one which examines how inter-firm network embeddedness would af ect inter-firm rivalry such as the likelihood of a competitive action of a focal firm and the likelihood of its rivals’ response and how the inter-firm rivalry then has an influence on the market share of the focal firm. Structural and relational network embeddedness between a focal firm and its competitors would be investigated as drivers of the likelihood of the competitive action and response. The theoretical framework on the relationship between network embeddedness, inter-firm rivalry and market share in the liner shipping industry will be developed and relevant propositions are then suggested in relation to the model. This attempt may provide meaningful insights for managers and academic researchers into the key factors which affect the inter-firm rivalry between shipping liners and may also detail the impact of inter-firm rivalry on the focal firm’s market share. This research would therefore contribute to the development of the competitive strategy of container shipping companies so as to help them strategically manage their rivals’ competitive behaviors and maximize their market share.