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Developing 'employer of choice' status: exploring an employment marketing mix

journal contribution
posted on 2023-05-26, 08:26 authored by Mark WickhamMark Wickham, O'Donohue, W
In recent times, the important role that marketing theory can play in the conceptualisation and development of an organization's Employer of Choice status has been recognized and debated by both academics and practitioners alike. In order to contribute to that ongoing debate, this paper explores the application of a key element in marketing theory ‚Äö- the 'extended marketing-mix' concept ‚Äö- to the strategic management of human resources.

History

Publication title

Organization Development Journal

Volume

27

Issue

1

Article number

3

Number

3

Pagination

77-95

ISSN

0889-6402

Publication status

  • Published

Rights statement

Copyright 2009 Organisation Development Institute

Repository Status

  • Restricted

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