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Developing 'employer of choice' status: exploring an employment marketing mix
journal contributionposted on 2023-05-26, 08:26 authored by Mark WickhamMark Wickham, O'Donohue, W
In recent times, the important role that marketing theory can play in the conceptualisation and development of an organization's Employer of Choice status has been recognized and debated by both academics and practitioners alike. In order to contribute to that ongoing debate, this paper explores the application of a key element in marketing theory ‚Äö- the 'extended marketing-mix' concept ‚Äö- to the strategic management of human resources.
Publication titleOrganization Development Journal
Rights statementCopyright 2009 Organisation Development Institute