Pavlov Meyer et al., Does your lab use social media. BAMS 2018.pdf (6.46 MB)
Download fileDoes your lab use social media?: Sharing three years of experience in science communication
journal contribution
posted on 2023-05-19, 19:13 authored by Pavlov, AK, Amelie MeyerAmelie Meyer, Rosel, A, Cohen, L, King, J, Itkin, P, Negrel, J, Gerland, S, Hudson, SR, Dodd, PA, de Steur, L, Mathisen, S, Cobbing, N, Granskog, MAEffective science communication is essential to share knowledge and recruit the next generation of researchers. Science communication to the general public can, however, be hampered by limited resources and a lack of incentives in the academic environment. Various social media platforms have recently emerged, providing free and simple science communication tools to reach the public and young people especially, an audience often missed by more conventional outreach initiatives. While individual researchers and large institutions are present on social media, smaller research groups are underrepresented. As a small group of oceanographers, sea ice scientists, and atmospheric scientists at the Norwegian Polar Institute, we share our experience establishing, developing, and maintaining a successful Arctic science communication initiative (@oceanseaicenpi) on Instagram, Twitter, and Facebook. The initiative is run entirely by a team of researchers with limited time and financial resources. It has built a broad audience of more than 7,000 followers, half of which is associated with the team’s Instagram account. To our knowledge, @oceanseaicenpi is one of the most successful Earth sciences Instagram accounts managed by researchers. The initiative has boosted the alternative metric scores of our publications and helped participating researchers become better writers and communicators. We hope to inspire and help other research groups by providing some guidelines on how to develop and conduct effective science communication via social media.
History
Publication title
Bulletin of the American Meteorological SocietyVolume
JunePagination
1135-1146ISSN
0003-0007Department/School
Institute for Marine and Antarctic StudiesPublisher
Amer Meteorological SocPlace of publication
45 Beacon St, Boston, USA, Ma, 02108-3693Rights statement
©2018 American Meteorological Society. Licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) http://creativecommons.org/licenses/by/4.0/Repository Status
- Open