Entering the blogosphere: some strategies for using blogs in social research

Since 1999 blogs have become a significant feature of online culture. They have been heralded as the new guardians of democracy, a revolutionary form of bottom-up news production and a new way of constructing self and doing community in late-modern times. In this article I highlight the significance of the 'blogosphere' as a new addition to the qualitative researcher's toolkit and some of the practical, theoretical and methodological issues that arise from this. Some of the key ethical issues involved in blog data collection are also considered. The research context is a project on everyday understandings and experiences of morality.