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Escaping reality: Airfix and the art of Roy Cross

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posted on 2023-05-21, 04:21 authored by Malcom BywatersMalcom Bywaters
COVID - 19 and the resulting society lockdowns have created significant increase in home-based activity. With the world seemingly turning a little slower it helps to have something to look forward to and occupy the mind. With people and family spending more time at home away from employment, school, and social activity such as sport, toy sales have rocketed. Toy purchases in 2020 increased globally by 16 percent. Rejuvenated by quarantines and the social isolation of lock down, the old school pastime of making plastic model kits, specifically aeroplanes have enjoyed what can be described as a Renaissance of interest amongst children and adults. Airfix, the oldest manufacturer of plastic injection moulding scale plastic model kits in the United Kingdom has seen sales dramatically increase as long-term fans and newcomers alike have found themselves confined to home. In October 2020, Airfix’s owner, Hornby announced a 33 percent spike in sales compared to the same year in 2019.

History

Publication title

International Journal of Contemporary Humanities

Volume

5

Pagination

1-16

ISSN

2207-2837

Department/School

Library and Cultural Collections

Publisher

IJCH

Place of publication

Australia

Rights statement

The journal is open-access journal. All content is freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission from the publisher or the author. The journal provides immediate open-access to its content according to the principle that research made freely available to the public supports a greater global exchange of knowledge.

Repository Status

  • Open

Socio-economic Objectives

Other culture and society not elsewhere classified

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