Evaluating the effectiveness of an online simulation to teach business skills

Educational computer games and simulations are increasingly being seen as a novel way to facilitate student interaction and engagement. However it is often unclear exactly which aspects of game-based courses students are motivated by or how they interact with each other on such courses. This paper describes the implementation and evaluation of a collaborative game-based course for final-year marketing students and discusses student expectations, motivations, attitudes toward the game and group working patterns.