Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies
journal contributionposted on 2023-05-19, 09:56 authored by Ho, LPK, Nguyen, CN, Rajendra Adhikari, Miles, MP, Lawrence BonneyLawrence Bonney
This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam’s Central Highlands, the study examined the relation-ship between market orientation and innovation. The findings indicate that there is no significant relationship between market orientation and performance. How-ever, customer orientation and inter-functional coordination are positively related to innovation, and there is a positive relationship between innovation and financial performance. The findings provide insight into the relationships among market orientation,innovation, and performance in agricultural value chains in emerging economies.
Publication titleJournal of Innovation and Knowledge
Department/SchoolTasmanian Institute of Agriculture (TIA)
Place of publicationUnited Kingdom
Rights statementCopyright 2017 Journal of Innovation & Knowledge. Licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) https://creativecommons.org/licenses/by-nc-nd/4.0/