University Of Tasmania
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Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies

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journal contribution
posted on 2023-05-19, 09:56 authored by Ho, LPK, Nguyen, CN, Rajendra Adhikari, Miles, MP, Lawrence BonneyLawrence Bonney
This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam’s Central Highlands, the study examined the relation-ship between market orientation and innovation. The findings indicate that there is no significant relationship between market orientation and performance. How-ever, customer orientation and inter-functional coordination are positively related to innovation, and there is a positive relationship between innovation and financial performance. The findings provide insight into the relationships among market orientation,innovation, and performance in agricultural value chains in emerging economies.


Publication title

Journal of Innovation and Knowledge






Tasmanian Institute of Agriculture (TIA)



Place of publication

United Kingdom

Rights statement

Copyright 2017 Journal of Innovation & Knowledge. Licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)

Repository Status

  • Open

Socio-economic Objectives

Agricultural and environmental standards and calibrations