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Exploring the geographical dimension in loyalty card data
journal contribution
posted on 2023-05-16, 19:40 authored by Byrom, JW, Hernandez, T, Bennison, D, Hooper, PNo description available
History
Publication title
Marketing Intelligence and PlanningVolume
19Pagination
162-170ISSN
0263-4503Department/School
TSBEPublisher
MCB University PressPlace of publication
UKRepository Status
- Restricted
Socio-economic Objectives
Wholesale and retail tradeUsage metrics
Keywords
Licence
Exports
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