posted on 2023-05-22, 03:36authored byThomas, J, Gregory PetersonGregory Peterson, Walker, E, Christenson, JK, Cowley, M, Kosari, S, Baby, KE, Naunton, M
Mainstream broadcasting media is a potentially powerful avenue for disseminating wellness education. For example, it can be used for community-based risk management, including preparing for pandemic events. The media can have a considerable positive impact on the public by increasing their health knowledge, changing attitudes and intentions, and influencing health behavior. However, although the broadcasting media can usefully convey prosocial, healthy messages, there is also a risk of propagating incorrect and antisocial, poor public health information.
History
Publication title
Clinical Pharmacology and Therapeutics
Volume
104
Issue
6
Pagination
1059-1061
ISSN
0009-9236
Department/School
School of Pharmacy and Pharmacology
Publisher
Mosby
Place of publication
Inc, 11830 Westline Industrial Dr, St Louis, USA, Mo, 63146-3318
Repository Status
Restricted
Socio-economic Objectives
Clinical health not elsewhere classified; Behaviour and health