Fakes and fashion: Understanding counterfeit crisis in the Middle East
journal contribution
posted on 2023-05-19, 09:21authored byRahman, K, Mulye, R, Gaurangi Laud
This research examines the determinants of consumers’ willingness to buy counterfeit brands in UAE using a sequence of three methods: a projective technique, an exploratory stepwise regression modeling, and a structural equation model. Of the several variables examined, frequent change in fashion was found to be the dominant driver of willingness to buy counterfeit brands.
History
Publication title
European Advances in Consumer Research
Volume
10
Pagination
90-94
ISSN
0098-9258
Department/School
TSBE
Publisher
Assoc Consumer Research
Place of publication
C/O James A Muncy, Po Box 2310, Valdosta, USA, Ga, 31604