The first year of a child's life is a time of intense growth and development. Appropriate nutrition in this period is essential in ensuring children are given the best possible start to life, Research has demonstrated the link between providing optimal nutrition to infants and a reduced risk of developing illnesses and chronic disease throughout life,' A number of authorities, including the United Nations Children's Fund (UNICEF). World Health Organisation, the National Health and Medical Research Council, and the American Academy of Paediatrics, recommend that optimal infant nutrition can be provided through exclusive breastfeeding for the first six months, with the introduction of complementary foods thereafter?"The Pharmaceutical Society of Australia's infant feeding position statement echoes this recommendation.'