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Informing intervention strategies to reduce energy drink consumption in young people: Findings from qualitative research
Design: Eight group interviews with young people (aged 12-25 years).
Setting: Community groups and secondary schools in Perth, Western Australia.
Participants: Forty-one young people, 41% of whom were male and 73% of whom consumed EDs.
Phenomenon of interest: Factors influencing ED consumption and intervention strategies informed by young people to reduce ED consumption.
Analysis: Two researchers conducted a qualitative content analysis on the data using NVivo software.
Results: Facilitators of ED consumption included enhanced energy, pleasant taste, low cost, peer pressure, easy availability, and ED promotions. Barriers included negative health effects, unpleasant taste, high cost, and parents' disapproval. Strategies to reduce ED consumption included ED restrictions, changing ED packaging, increasing ED prices, reducing visibility in retail outlets, and research and education.
Conclusions and Implications: Because many countries allow the sale of EDs to people aged <18 years, identifying ways to minimize potential harm from EDs is critical. This study provided unique insights into intervention strategies suggested by young people to reduce ED consumption. In addition to more research and education, these strategies included policy changes targeting ED sales, packaging, price, and visibility. Future research might examine the feasibility of implementing such interventions.
Publication titleJournal of Nutrition Education and Behavior
Department/SchoolMenzies Institute for Medical Research
PublisherB C Decker Inc
Place of publication20 Hughson St South, Po Box 620, L C D 1, Hamilton, Canada, Ontario, L8N 3K7
Rights statement©2017 Society for Nutrition Education and Behavior