University of Tasmania
Browse

File(s) under permanent embargo

Kicking off social entrepreneurship: how a sustainability orientation influences crowdfunding success

journal contribution
posted on 2023-05-18, 21:05 authored by Calic, G, Mosakowski, E
Research generally suggests that, relative to commercial entrepreneurs, social entrepreneurs stand at a disadvantage at acquiring resources through traditional financial institutions. Yet interest in social entrepreneurship appears to be at an all-time high. The current paper advances the argument that an innovative institutional form - crowdfunding - has emerged to address the needs of social entrepreneurs and other entrepreneurs with limited access to traditional sources of capital. To examine this, we study whether and how a sustainability orientation affects entrepreneurs' ability to acquire financial resources through crowdfunding and hypothesize that a venture's sustainability orientation will enhance its fundraising capability. We also suggest that project legitimacy and creativity mediate the relationship between a sustainability orientation and funding success. Our analysis produces two key findings: 1) a sustainability orientation positively affects funding success of crowdfunding projects, and 2) this relationship is partially mediated by project creativity and third party endorsements.

History

Publication title

Journal of Management Studies

Volume

53

Issue

5

Pagination

738-767

ISSN

0022-2380

Publisher

Wiley-Blackwell Publishing Ltd.

Place of publication

United Kingdom

Rights statement

Copyright 2016 John Wiley & Sons Ltd and Society for the Advancement of Management Studies

Repository Status

  • Restricted

Socio-economic Objectives

Microeconomics not elsewhere classified

Usage metrics

    University Of Tasmania

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC