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Location-based mobile marketing innovations

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journal contribution
posted on 2024-11-21, 00:57 authored by J Yim, S Ganesan, Byeong KangByeong Kang
The increasing complexity of the industry means that marketers must now be experts not only in marketing but also in people, data, delivery platforms, and mobile location-based marketing. The objective of location-based marketing via mobile devices is to encourage those activities as well as drive foot traffic, share discounts, and build customer loyalty. Mobile devices have been used to gather information about nearby businesses including reviews, directions, calling the business, and using the businesses’ mobile app. With location-based mobile marketing, the business is easy to find and have skillfully combined location-based marketing with an overall targeted marketing approach that includes social media, push notifications, email newsletters, and also offline marketing.

History

Publication title

Mobile Information Systems

Volume

2017

Issue

1

Article number

1303919

Number

1303919

Pagination

1-3

ISSN

1574-017X

Department/School

Information and Communication Technology

Publisher

Hindawi

Publication status

  • Published

Place of publication

United States

Rights statement

Copyright 2017 The Authors Licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/

Socio-economic Objectives

220499 Information systems, technologies and services not elsewhere classified

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