The increasing complexity of the industry means that marketers must now be experts not only in marketing but also in people, data, delivery platforms, and mobile location-based marketing. The objective of location-based marketing via mobile devices is to encourage those activities as well as drive foot traffic, share discounts, and build customer loyalty. Mobile devices have been used to gather information about nearby businesses including reviews, directions, calling the business, and using the businesses’ mobile app. With location-based mobile marketing, the business is easy to find and have skillfully combined location-based marketing with an overall targeted marketing approach that includes social media, push notifications, email newsletters, and also offline marketing.
History
Publication title
Mobile Information Systems
Volume
2017
Issue
1
Article number
1303919
Number
1303919
Pagination
1-3
ISSN
1574-017X
Department/School
Information and Communication Technology
Publisher
Hindawi
Publication status
Published
Place of publication
United States
Rights statement
Copyright 2017 The Authors Licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/
Socio-economic Objectives
220499 Information systems, technologies and services not elsewhere classified