Location-based mobile marketing innovations
journal contributionposted on 2023-05-22, 03:16 authored by Yim, J, Ganesan, S, Byeong KangByeong Kang
The increasing complexity of the industry means that marketers must now be experts not only in marketing but also in people, data, delivery platforms, and mobile location-based marketing. The objective of location-based marketing via mobile devices is to encourage those activities as well as drive foot traffic, share discounts, and build customer loyalty. Mobile devices have been used to gather information about nearby businesses including reviews, directions, calling the business, and using the businesses’ mobile app. With location-based mobile marketing, the business is easy to find and have skillfully combined location-based marketing with an overall targeted marketing approach that includes social media, push notifications, email newsletters, and also offline marketing.
Publication titleMobile Information Systems
Department/SchoolSchool of Information and Communication Technology
Place of publicationUnited States
Rights statementCopyright 2017 The Authors Licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/