Marketing an alternate model for science and mathematics initial teacher education

An innovative initial teacher education undergraduate degree has been offered for the first time in 2016 at an Australian University. The degree provides for qualification as a secondary science and mathematics teacher through the completion of a four-year integrated science, mathematics and education program of study where the synergies available through concurrent, integrated study of content and teacher pedagogy are available. The paper describes the results of the analysis of data from science and mathematics school teachers and career advisors in relation to the potential market for the program and perceived advantages and barriers to students selecting the degree.