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Mastering obesity: MasterChef Australia and the resistance to public health nutrition

journal contribution
posted on 2023-05-17, 15:03 authored by Phillipov, M
At the same time as overweight and obesity have come to dominate population health priorities in most western countries, food programming takes up more time on western television screens than ever before. This has resulted both in increased televisual representations of so-called ‘unhealthy’ foods (such as butter, cream and fatty red meats), and in greater public health scrutiny of the preparation and consumption of such foods. This article explores this paradox via a case study of MasterChef Australia, the most successful iteration of the popular MasterChef franchise. At a time when the ‘obesity epidemic’ has been a particular focus of Australian public health promotion, MasterChef Australia revels in the apparently ‘excessive’ use of saturated fats, especially butter, a food routinely declared by Australian health advocacy bodies as one to be avoided. This article argues that MasterChef Australia offers an alternative to puritanical nutrition discourses – not, on the whole, by explicitly contesting them, but by presenting food in ways that such discourses are largely irrelevant. The public health concerns generated by this use of butter on MasterChef Australia offer important insight into current debates about food and health, and, in particular, into the limitations of current public health communication strategies.

History

Publication title

Media Culture and Society

Volume

35

Issue

4

Pagination

506-515

ISSN

0163-4437

Department/School

School of Humanities

Publisher

Sage Publications Ltd

Place of publication

6 Bonhill Street, London, England, EC2A 4PU

Rights statement

Copyright 2013 The Author(s)

Repository Status

  • Restricted

Socio-economic Objectives

The media

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    University Of Tasmania

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