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National culture as an influence on perceptions of employer attractiveness
journal contribution
posted on 2023-05-18, 00:02 authored by Alshathry, S, O'Donohue, W, Mark WickhamMark Wickham, Fishwick, SIn competitive market for skilled employees, it has become increasingly important for organizations to implement strategies that establish and maintain a brand as an ‘employer of choice’. This study aims to investigate how national cultural context influences perceptions of potential employees about employer attractiveness. The study findings demonstrate how the Saudi national cultural context influences the perceptions of potential Saudi employees, and contributes to the literature in two ways: firstly, by demonstrating the need to extend the employer attractiveness framework developed by Berthon, Ewing and Hah (2005) to include dimensions relevant to national cultural context; and secondly, by highlighting the need to give consideration when measuring employer attractiveness to the relative level of importance of each aspect of employer attractiveness in the light of any specific national cultural context.
History
Publication title
Academy of Taiwan Business Management ReviewVolume
10Article number
13Number
13Pagination
101-111ISSN
1813-0534Department/School
TSBEPublisher
Taiwan Institute of Business AdministrationPlace of publication
TaiwanRights statement
Copyright 2014 Taiwan Institute of Business AdministrationRepository Status
- Restricted