If we are to explore the real possibilities and limits of new media as it stands in relation to cultural heritage and the sense of place then it is important to be clear on the conceptual ground on which any such exploration must stand. This essay aims to map out some of the ground that may be relevant here, and to clarify some of the concepts that are at issue. In so doing, it also opens up an examination of the connection between place and heritage, and the possible threats and opportunities that new media seems to offer in regard to this connection.