On Bradman’s bat: Australian sporting heroes

The Australian way of life is claimed to be a celebration of sporting rather than intellectual achievement. The influence of sport for contemporary Australians is examined by asking a nationally representative sample of Australian adults to identify their most ‘influential’ sporting heroes. Men are far more likely than women to view male sporting heroes as influential with a similar pattern apparent for Liberal/National Party identifiers over other party supporters, although younger people are less likely than their older counterparts to nominate male sports stars. Cricket legend Donald Bradman’s iconic status transcends sport, signifying conservative, white, masculine elements of national identity.