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Political opinion leadership and electoral behavior
journal contribution
posted on 2023-05-17, 05:17 authored by O'Cass, AG, Pecotich, AA micro-model that focuses on political opinion leadership within an extended nomological network is developed and tested. Data were gathered from a sample of voters in an election. The results indicate that political opinion leadership played a central role in the voting behavior. Key antecedents to opinion leadership were voter involvement, subjective knowledge, and indirectly, information seeking behavior. Important consequences were voting stability, perceived risk and political satisfaction.
History
Publication title
Journal of Nonprofit and Public Sector MarketingVolume
14Pagination
285-307ISSN
1049-5142Department/School
TSBEPublisher
RoutledgePlace of publication
USARights statement
The definitive published version is available online at: http://www.tandf.co.uk/journalsRepository Status
- Restricted