Ranking the quality of work life aspects based on competitive advantage factors by quality function deployment approach in Foolad Technique Co

In today's competitive environment, organizations try to achieve sustainable competitive advantage and increase their profitability through it. Thus, in first step, it is importance to recognize cores of competitive advantage in an organization. In second step, its' better to identify and reinforce factors which are under positive effects by competitive advantage cores. Due to this fact that there are intangible assets in organizations such as human capitals that can create a rare, sustainable, controllable, non-copy, non-irreplaceable competitive advantage and guarantee profitability of organization. So, considering work life aspects for these value creator human capitals is one of the ways that in this case is of special importance. Thus, in current research, first we consider cores of competitive advantage that are ranked and recognized by simple weighted mean and TOPSIS methods and then merging them in Isfahan Foolad Technique Co. then we try to use method of quality function deployment, ranking employees work life associated to these competitive advantage factors in term of their importance and effectiveness rate. Accordingly, competitive advantage factors are entered as input to House of quality columns and resultant weight of multi criteria decision technique are assigned as importance factor. Then, based on Walton model, quality of work life aspects are entered to House of quality rows and ranked where growth opportunity and continues security, human capabilities deployment, rule-orientation in organization, fair payment, healthy and secure working environment, total area of life, social dependency of work life and social integrity and solidarity are ranked 1 to 8 respectively.