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Saving Australian Social Work: the Save Social Work Australia Campaign and the effective use of social media

journal contribution
posted on 2023-05-21, 15:34 authored by Crisp, BR, Norris, G, Bowles, W, Moulding, N, Sonya StanfordSonya Stanford

In 2020, the Australian Government proposed a new model of higher education funding that purported to incentivise study in national priority areas. However, despite shortages of social workers, the initial proposal doubled the student fee contribution for a social work degree. The Save Social Work Australia campaign was established by the Australian Council of Heads of Schools of Social Work to redress errant assumptions underpinning the funding of social work education and to lobby for social work to be funded at the same level as other allied health programs. A successful social media campaign resulted in the reclassification of social work prior to promulgation of the legislation as one of only two academic disciplines to achieve this outcome. This article demonstrates that social media can be an effective tool for social workers engaged in political lobbying.


  • Social work academics successfully lobbied the Federal Government to improve the funding of social work education in Australia.

  • Social media can be an effective tool for social workers engaged in political lobbying.


Publication title

Australian Social Work






College Office - College of Arts, Law and Education



Place of publication


Rights statement

© 2022 Australian Association of Social Workers

Repository Status

  • Restricted

Socio-economic Objectives

Higher education

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