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Small Firm Internet Adoption: a Market Oriented Approach

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journal contribution
posted on 2023-05-25, 22:23 authored by Jones, CD
Fundamental to the development of new customer value offerings via web-based commerce is a small firm's ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model's theoretical contentions lent support to its overall focus, but found that the firm's existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development.

History

Publication title

Australian Journal of Information Systems

Volume

10

Article number

1

Number

1

Pagination

99-109

ISSN

1039-7841

Publication status

  • Published

Repository Status

  • Open

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