Social principles for agricultural extension to assist in the promotion of natural resource management
journal contributionposted on 2023-05-16, 13:26 authored by Vanclay, FM
An understanding of social issues, the social nature of farming, and the social basis of adoption is needed if agricultural extension is to be effective in addressing natural resource management issues, and in promoting sustainability in its triple bottom line conceptualisation. Twenty-seven principles are presented here, with the key principles being: awareness of farming as a social activity; recognition of the social diversity of farmers and the social drivers in agriculture; and the socio-cultural basis of adoption.
Publication titleAustralian Journal of Experimental Agriculture
Department/SchoolTasmanian Institute of Agriculture (TIA)
Place of publicationCollingwood, Australia