Texts and literacies of the Shi Junrui

In post‐industrial societies saturated with the multimodal texts of consumer culture—film, computer games, interactive toys, SMS, email, the internet, television, DVDs—young people are developing literacy skills and knowledge in and for a world significantly changed from that of their parents and educators. Given this context, this paper seeks to demonstrate the necessity of rethinking and extending traditional notions of text and literacy, and consider the social and cultural implications of such a shift.