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The evolution and development of entrepreneurial marketing
journal contributionposted on 2023-05-17, 05:03 authored by Hills, G, Hultman, C, Miles, M
The purpose of this paper is to discuss the evolution of entrepreneurial marketing (EM). First an historical perspective of the evolution of EM is offered and some central incidents are identified. Further, empirical indications of small and medium-sized firm marketing behavior are reported and analyzed. Some distinctive differences between EM and administrative focused marketing are identified. This paper provides future scholars with a summary of how EM has evolved into a potential new school of marketing thought and offers several issues that should stimulate future research in EM.
Publication titleJournal of Small Business Management
Place of publicationUSA
Rights statementThe definitive published version is available online at: http://onlinelibrary.wiley.com/