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The formation and functioning of the Airbnb neo-tribe. Exploring peer-to-peer accommodation host groups

Version 2 2024-09-18, 23:35
Version 1 2023-05-20, 18:56
journal contribution
posted on 2023-05-20, 18:56 authored by Anne HardyAnne Hardy, Dolnicar, S, Oskaras Vorobjovas-PintaOskaras Vorobjovas-Pinta
Some Airbnb host communities display the characteristics of neo-tribes. The neo-tribe literature offers rich insights into the life of a neo-tribe, but their formation and ongoing functioning remain underresearched. This paper investigates these issues using a netnographic approach that explored the formation and practices of a Tasmanian Airbnb Host Forum. The results reveal the reason for its formation and the functions of the neo-tribe, particularly as a support mechanism for hosts and defiance against perceived marginalisation by the tourism industry that has refused to embrace hosts; residents who viewed hosts as traitors; the government who regulates their entrepreneurial activities; and the media who vilified them. This study contributes to theory by developing knowledge on the stages of neo-tribal formation, and the influence that these stages have upon the ongoing function of the tribe.

History

Publication title

Tourism Management Perspectives

Volume

37

Article number

100760

Number

100760

Pagination

1-9

ISSN

2211-9736

Department/School

College Office - College of Arts, Law and Education

Publisher

Elsevier

Place of publication

The Netherlands

Rights statement

Copyright 2020 Elsevier Ltd.

Repository Status

  • Restricted

Socio-economic Objectives

Socio-cultural issues in tourism

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