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The impact of resources and strategic orientation on small retail firm performance
journal contributionposted on 2023-05-18, 22:37 authored by Eleanor GrimmerEleanor Grimmer, Miles, MP, Byrom, J, Martin GrimmerMartin Grimmer
This study examined the relationship between firm resources, strategic orientation, and performance in small retail firms. Surveys were mailed to small retailers throughout Tasmania, Australia. Responses (n = 384) showed resources positively related to performance were informational (business information systems) and access to financial capital. Strategic orientation (prospector and defender/analyzer) were positively related to performance. Further, both a prospector and defender/analyzer orientation positively mediated the relationship between resources and performance, the former being the stronger mediator. The results of this study demonstrate which firm resources relate to small retail firm performance, and the positive effect, in particular, of a prospector strategic orientation.
Publication titleJournal of Small Business Management
PublisherWiley-Blackwell Publishing Inc.
Place of publication350 Main Street, Ste 6, Malden, USA, Ma, 02148
Rights statementCopyright 2017 International Council for Small Business