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The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour
journal contributionposted on 2023-05-18, 02:36 authored by Polonsky, MJ, Vocino, A, Martin GrimmerMartin Grimmer, Miles, MP
It is proposed that consumers fail to make environmentally conscious choices because they do not consider the long-term impact of their actions. This research examines the role of consumers’ temporal orientation (past and future) in regard to their environmental orientation and pro-environmental consumer behaviour (PECB), using a representative sample of 2566 Australian respondents. The results identify that both future and past orientations are related to environmental orientation, with future orientation leading to increased levels of PECB and past orientation leading to reduced levels of PECB. Further, environmental orientation mediates the relationship between temporal orientation and PECB, suppressing the negative impact of high levels of past orientation.
Publication titleInternational Journal of Consumer Studies
PublisherWiley-Blackwell Publishing Ltd.
Place of publicationUnited Kingdom
Rights statementCopyright 2014 John Wiley & Sons Ltd