This article will argue that regardless of what physical form a community chooses to select, the contemporary monument must be a process of public discussion, perseverance, and tolerance. The paper explores the reappraisal of history associated with the commemorative monument now underway, and how this is challenged by a new generational change. With memorialisation we must ask the question of whom we are acknowledging, the victim, those remaining or perpetrator. The Sandy Hook massacre and Tuam Scandal are used as examples to explain a new type of media memorialisation. One now grounded within monetary return, community acknowledgement and global media interest.