File(s) under permanent embargo
Thumbs up: a thematic analysis of image-based posting and liking behaviour on social media
journal contribution
posted on 2023-05-20, 05:59 authored by Emily Lowe-CalverleyEmily Lowe-Calverley, Rachel GrieveThis study aimed to investigate the thoughts that social media users have prior to posting or ‘liking’ images on social media; particularly exploring the presence of egoistic, self-presentation considerations. Responses to two open-ended questions regarding considerations prior to posting (n = 203) and ‘liking’ (n = 195) images on social media were analysed using thematic analysis. Egoistic motivations influenced both posting and ‘liking’ an image on social media; suggesting an awareness that self-presentation can be affected (and therefore manipulated) through image posting and ‘liking’. Users also considered who would see their content or behaviour, and the effect this might have on others. Finally, ‘liking’ actually represents liking, with enjoyment and image value considered prior to providing public, online appreciation.
History
Publication title
Telematics and InformaticsVolume
35Issue
7Pagination
1900-1913ISSN
0736-5853Department/School
School of Psychological SciencesPublisher
Pergamon PressPlace of publication
United KingdomRights statement
© 2018 Elsevier Ltd. All rights reserved.Repository Status
- Restricted