We explore the scientific potential of virtual worlds for experimental economics in terms of the subject pools and experimental platforms they present. Our results offer tentative, qualified support for virtual world experimentation. Overall, the behaviour of virtual subjects recruited, incentivised and observed within Second Life across a range of five standard experimental games was not found to differ significantly from established standard results. In addition, we identify certain methodological opportunities and challenges which confront virtual world experimenters.
History
Publication title
Journal of Economic Behavior and Organization
Volume
75
Pagination
618-635
ISSN
0167-2681
Department/School
TSBE
Publisher
Elsevier Science Bv
Place of publication
Po Box 211, Amsterdam, Netherlands, 1000 Ae
Rights statement
Copyright (2009). Published by Elsevier B.V. This is an open access article under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits use, distribution and reproduction in any medium, provided the original work is properly cited.