University Of Tasmania

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What makes an artrepreneur? An exploratory study of artrepreneurial passion, personality and artistry

journal contribution
posted on 2023-05-20, 23:07 authored by Jean Robert HoffmannJean Robert Hoffmann, Coate, B, Swee-Hoon ChuahSwee-Hoon Chuah, Arenius, P
We present an exploratory study to examine the antecedents of artrepreneurship, the decision of artists to commercialise the fruits of their practice. We hypothesise and test the influence of three key drivers using a questionnaire-based study with 93 practicing artists. While a number of factors from individual difference psychology are significant explanators, objective characteristics associated with several aspects of artistic practice (such as career stage, income, recognition and time intensity) provide little evidence to explain what makes an artist become an artrepreneur. We also measure the concept of artrepreneurial passion adapted from the business entrepreneurship literature but find no evidence that this drives artrepreneurship. Overall the results, while tentative based on a modest sample size, support a disconnect between artistic identity and business venturing as suggested in previous work. Instead, individual di↵erence characteristics associated more generally with business entrepreneurship seem to make the artrepreneur.


Publication title

Journal of Cultural Economics










Springer New York LLC

Place of publication

United States

Rights statement

© The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2021

Repository Status

  • Restricted

Socio-economic Objectives

Micro labour market issues