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Where’s the beef? Why Burger King is Hungry Jack’s in Australia and other complications in building a global franchise brand

journal contribution
posted on 2023-05-18, 10:36 authored by Terry, A, Heather ForrestHeather Forrest
there is no abstract available.

History

Publication title

Northwestern Journal of International Law & Business

Volume

28

Pagination

1-34

ISSN

0196-3228

Department/School

Faculty of Law

Publisher

Northwestern University * School of Law

Place of publication

United States

Rights statement

Copyright 2008 Northwestern University School of Law, Northwestern Journal of International Law and Business; Andrew Terry; Heather Forrest.

Repository Status

  • Restricted

Socio-economic Objectives

Expanding knowledge in law and legal studies

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