The demand and supply for Esteem: an experimental analysis

People enjoy judging and receiving the approval of others. They may modify their behaviour in costly ways to obtain such approval. This paper presents an experiment in which some participants can, at a cost, appear to others to have a better performance on a real effort task than they really do. The only motivation for such an action is esteem seeking. The provision of esteem is also recorded. We measure esteem seeking when participants are facing both high and low performing partners. We model our experiment theoretically: individuals generate income party to undertake consumption but also partly to gain esteem. Our results are consistent with theory: those with low marginal utility of consumption engage in esteem seeking.