Could e-Marketing be utilised in the Tasmanian organic growers industry?

This research presents an assessment of the potential of e-marketing organic produce through the Internet directly to consumers. The research has been scoped so that; (a) Research into the potential of marketing organic produce through e-market functions; and (b) The identification and analysis of current marketing processes for organic produce within Tasmania are identified. In order to achieve these aims, a number of qualitative research techniques have been utilised under the case study research methodology. Although using the Internet to sell organic produce directly to consumers may (or may not) be the most efficient and effective method, it is suggested that there are ways in which the Internet could be utilised to expand previously untapped markets for organic produce.