Optimisation in multi-objective mobile user satisfaction

Mobile devices have become more and more popular, and the services have grown in number and range. Ready access to the Internet is one of the characteristics of mobile devices which delivers significant value for their users. However, the users are also concerned about costs and other factors related to this access. This research tries to explore the trade-off between the desirable and the undesirable outcomes of data access to find out if it is possible to maintain the mobile user's satisfaction derived from the connectivity attributes for a single data-transfer task while lowering the concerns that come from the other issues, including cost of the access and battery life of the device. A simulation study is used in this research to determine if it is feasible to conduct such a trade-off.