Newspapers are generally ascribed an important role within the community. With media attention becoming increasingly focussed on the reporting of conflict, this role can be an influential one. A great deal of research has been conducted into the relationship between the media and the broader community. Michael Gurevitch et al. have described the relationship as symbiotic - that media organisations draw on their environment both for economic survival and for the raw data needed to fulfill editorial requirements. The media is said to be a powerful influence on the formation of public opinion. According to Tod Gitlin the earliest studies have demonstrated that the media played a central role in, \consolidating and reinforcing the attitude of people.\" Newspapers have been said to \"both reflect public opinion and influence public opinion.\" Said Hertz: \"People identify closely with their newspaper and actively use it.\" It is a two-way relationship; one in which media content may influence our behaviour and our behaviour may influence the content that is offered."
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Copyright 1990 the author - The University is continuing to endeavour to trace the copyright owner(s) and in the meantime this item has been reproduced here in good faith. We would be pleased to hear from the copyright owner(s). Thesis (MA)--University of Tasmania, 1991. Includes bibliographical references (leaves [354]-374)